Assistant General Manager - Digital Analytics - Automobile Business

Assistant General Manager - Digital Analytics - Automobile

Role: AGM Digital Analytics

Location: Gurgaon

Industry: Automobile

Year of exp: 15 -20 years

Qualification: MBA or BE/B.Tech

Responsibilities:

- To evaluate website traffic according to metrics such as a number of visitors, visitor demographics, session length, conversion rate, new customer acquisition cost, and more.

- To use a digital experience platform to assess customer feedback, data, and analytics, as well as improve the overall digital experience and customer experience based on analytics and derived insights

- To create the digital experience strategy and assisting with the customer experience strategy

- To work closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience